The entrepreneur and Chocolatier Azra Sadiq has introduced a new
Designer Collection of chocolate shoes to her incredibly successful range.
Influenced by the iconic red-soled Louboutin shoes – every fashionista’s must-have - Azra’s new designs are sure to be at the top of any chocoholic’s Christmas Wish List!
Mum-of-three and ex-teacher Azra has been producing her handcrafted, life size chocolate shoes since 2009 when she founded Azra Chocolates to pursue her passion for making wow factor artisan chocolates. Now she’s taken inspiration from leading designers as well as the legends Marilyn Monroe and Judy Garland to put together a truly stunning collection of chocolate shoes that really do look too good to eat!
From the bang-on-trend studded ‘Diva’ to the snakeskin effect ‘Mystique’ and Ferrari red ‘Dino’, Azra’s included that trademark Louboutin red sole in her brand new chocolate shoe designs. Then for Hollywood glamour there’s the ‘Marilyn’ with its edible diamond and pearl studded heel and the ‘Dorothy’, Azra’s tribute to the most magical shoes in cinema.
We asked Azra about the inspiration behind her latest Designer Collection: “I felt it was time to add to my range of chocolate shoes and, of course, there are no shoes more well-known than the Christian Louboutin heels with their striking red soles. And, of course, my ‘Marilyn’ and ‘Dorothy’ designs are based on two of the best-loved film actresses ever.
“I’m so pleased with the new Collection, it combines everything I know that women love – designer shoes, diamonds, pearls and, of course, chocolate! Every shoe is made to order, I don’t keep stock, so they really are a very unique gift for any occasion.”
Incredibly, Azra makes each and every shoe herself from the highest quality Belgian chocolate before packaging it beautifully to be given as a gift. “I begin work on each shoe as soon as I take the order” Azra
says, “Each one is a piece of art for me, and can take three or four days to complete – for example, just the heel of the ‘Marilyn’ shoe can take up to two hours as I apply each edible pearl with fine tweezers.”
Now Azra Chocolates is attracting more and more attention, with the millionaire businessman and star of Dragon’s Den Theo Paphitis choosing Azra’s business for one of his ‘Small Business Sunday’ re-tweets to his 350,000 Twitter followers. “When my business was chosen for the all-important re-tweet on the
Bank Holiday weekend, I couldn’t believe my luck. I’m sure Theo gets absolutely thousands of #SBS tweets every week, so I’m delighted that mine stood out and he passed it along to his followers” Azra told us.
For now, Azra’s amazing chocolate shoe collection is only available via her website www.azrachocolates.co.uk
But the future is looking very sweet indeed for this talented entrepreneur – as Azra says: “My work is my passion; I’ve travelled the world to discover the most unique chocolates and will continue to develop my range to deliver the highest quality combination of fashion and taste for my customers.”
So for those of us already turning our thoughts to tracking down the perfect Christmas gift for the fashion-conscious, chocolate lover in our lives, well, Azra Chocolates will ensure you don’t put a present-buying foot wrong!